lundi 2 novembre 2015


I was in Paris this week-end and Sunday I just came across an &Other Stories window where I thought I saw the word "recycle".
I was not sure until I found their latest Instagram post confirming I saw right: &Other Stories officially follows its mother-company H&M in recycling our old textile stuff, rewarding us with 10% vouchers.
"We want to reduce the environmental footprint in the fashion world, and recycling is a big part of that. We try to find solutions for it in every part of our process and have, since our launch in 2013, established an in-store recycling program for our beauty packaging. This program is now expanding and will include textile recycling too. From autumn 2015, our stores in Sweden, Belgium, Denmark, France, Italy, Netherlands, Spain, United Kingdom and the United States offer an in-store textile recycling program." 
What to say ? I feel happy. Things are changing. H&M seems to really try to be involved, at least. There will always be critics and skeptical people about big companies green washing, but I already wrote in my blog I think it is always something, and at the scale of such a group, believe me, it's already a big thing. So stop putting your old textile in the bin, take it back to one of their stores, and get a 10% coupon to have fun.

jeudi 29 octobre 2015


This posts is the first of the series of my thoughts, findings and favorites in terms of cosmetics, more precisely beauty products, brands, shops, that do not test/try their best to eradicate tests on animals.

Last time I talked about Eyes Lips Face and HEMA, but today I'd like to give a *clap clap* to H&M.
H&M launched a new make-up line this fall and will develop its beauty range further.

I was happy to read in the newsletter that H&M "has jumped on board with a bold campaign aiming to eradicate animal testing throughout the fashion and beauty industry. The retailer has teamed up with the animal welfare group Humane Society International (HSI) on an ambitious new pledge to make the ethical treatment of animals a priority in the business.
H&M will now advocates the HSI #BeCrueltyFree campaign.

H&M was already a non-testing brand, but as it's always the same story : the issue is to keep an eye on the whole supply chain of a giant such as the Swedish group, which are located all over the world. Considering animal testing is still legal in 80% of countries (!!!) there's still space for campaigns like these. The brand is clearly sending a strong message at all scales : consumers, countries' national legislation (the China's law remains a strong obstacle to convincing groups such as L'Oreal, which is way too much concerned by marketi opportuinities, to surrender such practices), and to the beauty industry.

If H&M has sure done a lot of mistakes in terms of CSR, it surprises me every day and I'll be happy yo test by myself its new make-up line.

Photographed by Elizabeth Brockway, courtesy of Vogue

Source: 1, 2, 3

mercredi 28 octobre 2015


Today, I'd like to introduce you to The Harmless Project, a Youtube Channel created by Christen Gerhart, a passionate vegan and fashion lover who wants to prove that it is actually possible to combine both. Her videos are clean, short, and highlights curated brands that are ethical and aesthetic. She encourages to discover respectful small businesses and proves you that you can get beautiful clothes without hurting the planet or animals. Just look at her style and you'll be convinced.
She deserves a lot more followers considered the quality of her content.