jeudi 29 octobre 2015


This posts is the first of the series of my thoughts, findings and favorites in terms of cosmetics, more precisely beauty products, brands, shops, that do not test/try their best to eradicate tests on animals.

Last time I talked about Eyes Lips Face and HEMA, but today I'd like to give a *clap clap* to H&M.
H&M launched a new make-up line this fall and will develop its beauty range further.

I was happy to read in the newsletter that H&M "has jumped on board with a bold campaign aiming to eradicate animal testing throughout the fashion and beauty industry. The retailer has teamed up with the animal welfare group Humane Society International (HSI) on an ambitious new pledge to make the ethical treatment of animals a priority in the business.
H&M will now advocates the HSI #BeCrueltyFree campaign.

H&M was already a non-testing brand, but as it's always the same story : the issue is to keep an eye on the whole supply chain of a giant such as the Swedish group, which are located all over the world. Considering animal testing is still legal in 80% of countries (!!!) there's still space for campaigns like these. The brand is clearly sending a strong message at all scales : consumers, countries' national legislation (the China's law remains a strong obstacle to convincing groups such as L'Oreal, which is way too much concerned by marketi opportuinities, to surrender such practices), and to the beauty industry.

If H&M has sure done a lot of mistakes in terms of CSR, it surprises me every day and I'll be happy yo test by myself its new make-up line.

Photographed by Elizabeth Brockway, courtesy of Vogue

Source: 1, 2, 3

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